People and Places and How We Use Spaces

Episode 76: Curating Community: How Mich Berthiaume Transforms Markets into Movements

Lisa Christianson

What does it take to transform a market into more than just shopping? In this episode, we sit down with Mich Berthiaume, the creative force behind the Dayton’s Project and countless curated retail experiences that spark emotion, drive community connection, and inspire future growth.

Mich shares her journey to becoming one of the most respected voices in retail curation. She explains how thoughtful strategy, high standards, and a people-first approach have built opportunities where entrepreneurs not only sell products but grow lasting brands.

Mich Berthiaume's LinkedIn

The Dayton's Project

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