People and Places and How We Use Spaces

Episode 21 - Providing Employment and Purpose with Brent Babcock

May 02, 2023 Lisa Christianson
People and Places and How We Use Spaces
Episode 21 - Providing Employment and Purpose with Brent Babcock
Show Notes

Brent Babcock is Chief Sales and Marketing Officer for Goodwill-Easter Seals Minnesota (GESMN). He is responsible for retail, e-commerce, aftermarket sales, and organization marketing, communications, and facilities.

When Brent started his job at Goodwill-Easter Seals Minnesota, he quickly realized how retail helps provide additional support for the community.

Last year alone, GESMN served over 4,500 people through customized programming, (along with over 1,000 youth within 30 school districts statewide), and the average wage for jobs using GESMN's services was over 60% higher than the state's minimum wage.

In this episode, Brent explains how he grew GESMN's e-commerce business by over 400%, the importance of optimizing retail locations, and how providing someone with employment gives them purpose and connection.
Ever wonder what happens behind the scenes after donating items? Brent takes us on that journey today.   
 

Brent Babcock's LinkedIn
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